Social Science and Management

The social sciences concern the study of people and their relationships. consists of a disciplined and systematic study of society and its institutions, as well as how and why people behave as they behave, both individually and in groups. Then in management and in business, people and relationships are very important. Most successful management involves good communication with others, and this is very important.

Marketing Research & Information System

What is meant by Marketing Research? According to the American Marketing Association, Marketing Research has defined; “Marketing research is the systematic gathering, recording, and analysing of data about problems relating to the marketing of goods and services”. Why is Marketing Research Important? Market research provides considerable information regarding market activities.… Read More »Marketing Research & Information System

Components of Marketing Environment

What is meant by the Marketing Environment? The Marketing Environment consists of Internal and external factors which influence directly or indirectly in the marketing strategies and activities.    According to Philip Kotler’s (12th Edition) definition, “A company’s marketing environment consists of the actors and forces outside marketing that affect marketing management’s… Read More »Components of Marketing Environment